On April 7, 1963, Yugoslav Marshal Tito was given a lifetime presidential term to rule Yugoslavia ten years after being elected as Yugoslavia's president in 1953. A 2010 Serbian Poll found that 81% of Serbs believe that life was better under Tito. Many establishments, points of interest, and streets in Bosnia and Herzegovina, Serbia, and Croatia still bears his name owing to his popularity among the Balkan states. Tito's rule was marked by political tensions and social upheavals yet despite this, he kept his firm grip on power and influence for 27 years as Yugoslavia's longest-serving president, until his passing in 1980.